Winter activations come with their own unique set of challenges—especially when you’re hosting at high-profile resorts and events. Between extreme temperatures, gusting winds, and unexpected snowfall, creating a safe and memorable experience for attendees requires careful planning and the right gear.
For marketing managers at ski resorts, snow managers at major snowsports brands, and event leads at agencies, choosing the right event infrastructure is essential to ensuring a successful event.
We know you have questions, and we’re here to answer them!
Here’s everything you need to know about selecting a TentCraft solution that performs under pressure in even the harshest conditions.
How Can My Tent Withstand Extreme Winter Weather?
There are a two main things to look for when shopping for a custom tent that’s being used in winter conditions.
Durability and High-Quality Materials
For snow events, a durable, weather-tolerant tent is essential. TentCraft’s heavy-duty event tents are built specifically with anodized aluminum frames to handle extreme weather.
Aluminum’s lighter weight allows manufacturers like TentCraft to use more material and thicker legs, providing the strength to withstand cold weather, snow, and unpredictable winds. TentCraft tents have the strength to endure heavy snowfall, gusting winds, and freezing temperatures — and you don’t need to worry about your frame developing rust.
Snow Load and Wind Resistance
TentCraft tents are designed to meet industry safety standards, which means they’re rigorously tested for wind and snow load. Our heavy-duty pop-up tents include certified wind ratings of 35 mph, and the canopy, made using our proprietary Duranti material, comes with a higher tensile strength that allows for heavy snow accumulation.
How Can My Tent Stand Out at a Snowsports Event?
At any outdoor winter event, your gear needs to stand out against a backdrop of white snow and variable skies.
High-contrast colors, bold logos, and strategic branding placement make your tent visible from far away—a key factor in attracting attendees and creating memorable brand impressions.
Adding a lighting kit to a pop-up tent is an easy way of making your branding glow at an event — even if the sun is peeking out from behind clouds.
Finally, add-on event assets, like a 17-foot-tall MONARCHFLAG, is an easy — and unique — way to make your activation stand out without taking up a larger footprint.
How to Heat Your Tent for a Snowsport Event
There are a number of canopy tent heaters on the market to keep your guests warm and cozy at a cold event.
At TentCraft, we sell the Solaira Cosy, an easy-to-install heater that attaches to the upper scissor legs of the tent. At 1,500 watts — about 5,100 BTUs, you can easily heat a 150-square-foot space, making it an ideal solution for 10x10 setups.
For larger activations, look into propane heaters, which blast out more heat more efficiently.
Most propane heaters are built with safety in mind, but do require some monitoring. Electric heaters are safer since they don’t emit fumes, making them ideal for smaller spaces.
Top Tent Accessories for Winter Event Setups
A durable, eye-catching tent is just the start. Accessories can further highlight your brand, while adding functionality to your activation.
Tent Heaters
As previously mentioned, heaters are a must-have accessory for your tent setup at winter events. While not the most aesthetic add-on, cold event attendees will certainly flock to your tent to warm up.
Event Flags
We’re big fans of event flags and wind blades at winter events because they take up minimal space and really capture attention as the wind whips back and forth. Our recommendation is the nearly 17-foot-tall MONARCHFLAG, which, like our MONARCHTENT lineup, is wind-rated for 35 mph. It includes plenty of branding real estate on the actual flag and the base cover.
Feather flags are great for marking key areas throughout an event because they’re large enough to see across the event, and they’re easy to install.
Custom-Printed Fence Scrim
Custom-printed fence scrim is an easy way to increase visibility, sell additional sponsorships or further highlight event details. Our scrim material is designed to withstand cold, wet, and windy conditions.
Media Walls for Memorable Photo Backdrops
Every event needs a great photo op, and TentCraft’s custom media walls create the perfect step-and-repeat backdrop for guest photos, sponsor recognition, and social media content.
While typically considered an indoor event asset, you can use a traditional media wall backdrop for photo ops, but you need to properly ballast it before strong winds turn your media wall into a sail.
That’s why more TentCraft snow customers have turned to heavy-duty truss solutions for backdrops. They secure much better and are engineered for the outdoors.
How Does TentCraft Differ from Other Event Tent Providers?
When you’re planning a snow event, you need more than just a tent vendor—you need a reliable partner who understands the unique challenges and nuances of the snowsports industry. Here’s what sets TentCraft apart from the competition and makes us a trusted choice in the world of snowsports.
Free Artwork and Design Support
TentCraft provides FREE design support to create custom, high-impact event tents and accessories that maximize your brand’s visibility and stand out at any winter activation.
Dedicated Customer Support
At TentCraft, our expert team provides unmatched support from consultation through event day, ensuring every detail is covered and ready to help whenever you need.
Proven Event Industry Experience
With years of experience in durable, eye-catching event infrastructure, TentCraft is designed to meet the demands of snowsports, delivering reliable solutions for any winter event so you can focus on creating unforgettable attendee experiences.
Setup Assistance and Resources
For those new to setting up large winter tents, TentCraft provides comprehensive setup guides and optional installation support. From site planning to logistic support, we’re here to make the process easy and ensure your tent is secure and stable for the duration of your event.
What About The Other Seasons?
Spring, Summer, and Fall festivities at resorts are prime time for outdoor adventure, attracting enthusiasts for activities like mountain biking, trail running, and other outdoor sports. To make these experiences unforgettable, many resorts turn to custom activations that provide shade, shelter, and branding opportunities.
TentCraft offers tailored solutions like branded umbrellas for the bear garden, custom truss structures for race environments, and wayfinding signs that help direct guests to trailheads and starting points. These setups not only create comfort and visibility but also boost brand exposure for sponsors and vendors, ensuring a memorable experience for every visitor.
Built For Success
TentCraft provides durable, weather-resistant tents tailored for winter events, bringing style and comfort to make your brand stand out—even in challenging conditions. From outdoor festivals to snowsports competitions, we’re here to help you create an unforgettable experience. Contact us today.
