Kenetik Debuts Ultimate Beverage Sampling Booth at Sea Otter Classic

Fresh off a major rebrand, up-and-coming beverage brand Kenetik was ready to make a big splash at the 2024 Sea Otter Classic.

The first step was securing a sponsorship with the annual cycling show.

The next step was investing in an engaging booth to educate attendees about their state-of-the-art, energy-boosting keytone beverage.

That’s where TentCraft came in.

Kenetik is one of a few dozen attendees at the Sea Otter Classic that trusted TentCraft to handcraft a custom tent and booth setup.

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TentCraft at 2024 Sea Otter Classic

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Custom 10x10 Pop-Up Tent for Drink Samples

Custom pop-up beverage sampling booth for Kenetik

Inside Kenetik's 10x10 custom pop-up tent at Sea Otter Classic

Kenetik's beverage sampling pop-up tent activation at Sea Otter Classic

A Portable Beverage Sampling Activation

The activation is centered around a 10x10 heavy-duty MONARCHTENT. The brand opted to go with a black frame, which played well with the canopy design. A black border around the valances featured Kenetik branding and information about how the drink contains no sugar or caffeine. The top of the canopy is a colorful gradient made up of blue, purple, pink and white colors.

MONARCHTENT is the only pop-up canopy tent that’s 100% made in the USA and that includes certified wind ratings when properly ballasted. We put so much confidence behind the durability of its all-alumiunm frame that we include a lifetime warranty on it.

The brand added a custom-printed backwall with its name on it, and included two wooden counters over two custom-printed half-walls that formed a corner for serving and engaging customers. By opting for two counters, the person serving drinks could easily exit the tent wthout removing the backwall or going under the counters.

Kenetik took the activation to the next level by adding four mightyTABLEs to the opposite end of their 10x20 booth space along with a custom-printed umbrella where attendees could get some shade while sampling the beverage.

“We like how there’s essentially two areas where people can sample the drink and have longer conversations, versus slowing the down the line,” said Devon Price, co-founder of the brand. “We think it came out extremely well.”

Extra-Large Event Flag for Visibility

And to make it significantly easier for attendees to find their location in the midst of the hundreds of tents at Sea Otter, the brand also included a MONARCHFLAG, a custom-printed flag that stands nearly 17-feet high and includes certified 35 mph wind ratings.

Featuring a telescopic leg from our renowned MONARCHTENT heavy-duty framework, MONARCHFLAG can reach neraly 17 feet in height, withstands strong winds, and presents an impressive appearance.

MONARCHFLAG surpasses other large freestanding flags with enhanced design features such as integrated webbing loops, a snap-on base cover, and an innovative counterweight that ensures your flag waves perfectly.

Each MONARCHFLAG includes a custom-printed base cover that conceals the ballast, adding to its sleek look.

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Learn More About MONARCHFLAG

What's Kenetik?

When your body doesn’t get enough carbohydrates, like glucose, for energy, it enters a state called ketosis. In this state, the body starts burning fats instead of carbs, and this process produces something called ketones. Ketones are a powerful alternative source of energy, especially for the brain. Traditionally, people fast or follow a special low-carb diet to make their bodies produce ketones.

That’s what Kenetik aims to solve. The drink uses a new class of exogenous ketone that provides a powerful boost of ketones while maintaining a refreshing flavor.

Studies have found that you can also get into this ketosis state by simply consuming ketones from external sources — like the brand’s speciality beverage and concentrate. That means you can still get these benefits without having to stick to a strict diet.

Kenetik comes in three flavors — strawberry peach, blackberry lemonade, and pineapple passionfruit.

'Clearly, a Very High-Quality Tent'

Event Activation

The entire activation will be used at about a dozen events this year. The lifetime tent frame warranty and American-made quality was a big reason for going with TentCraft, said Peter Bayne, the company’s other co-founder.

“It’s clearly a very high-quality tent and we feel confident in taking it on the road with us to these different events,” he said.