Example of a pop up brewery tent experience for Beards Brewery.

This customized tent for Beards Brewery was part of a brewery tent makeover project to showcase our capabilities as an outdoor event partner to breweries and beer festivals. Their previous event setup featured a sagging, stock white pop up tent with keg lines running all over from a cooler sitting on top of a folding table. Just like in Extreme Home Makeover, we surprised the team at Beards Brewery with a complete overhaul of their mobile festival experience.

The new event tent was built on our heavy duty pop up canopy framework and featured a handful of custom accessories and add-ons including a printed canopy and walls, wood counters, brand new jockey box and backdrop with integrated tab handles, custom clamp system for signage and featured beers. We even included a custom media backdrop for “bearded” photo opportunities to promote social shares and likes.