Volkswagen has created a unique niche for itself in the car industry, accenting well-designed functionality with subtle sophistication. Their tent had to reflect that careful balance, somehow maintaining a design mix that VW has perfected so beautifully. We followed their approach. Start with functionality. This called for our heavy-duty aluminum pop-up tent line. Next, be subtle, but also make everyone crane their neck to catch a look. This is where the custom curved wall panels and lollipop peak branding come in. The design is simple, yet the impact is huge and so perfectly recognizable.