TentCraft Case Studies: How Brands Stand Out at Events

FD Hayes Electric’s Custom Trade Show Booth With Media Arch

Written by Andrew Dodson | Apr 3, 2025 3:48:19 PM

FD Hayes Electric Co., a long-standing, family-owned electrical contractor based in Lansing, came to TentCraft ready for a change. After using a plain curtain backdrop at trade shows, the team knew it was time for a more professional and branded exhibit.

They previously installed a make-shift fence with bulb lights to draw attention to their booth. While the warm, inviting look aligned with their brand, the setup lacked the polish and functionality needed for a high-traffic event, like the Lansing Home & Garden Show.

TentCraft upgraded FD Hayes' booth with a professional display that kept the spirit of their original idea, but took it to the next level.

We designed a custom 10x20 double-sided Media Wall with a unique half-arch attachment that added a 3D element to the booth. The arch served as a high-visibility branding opportunity, with FD Hayes’ core services featured on both sides, helping attendees quickly understand who they are and what they do from any angle.

To support meaningful conversations and better functionality, FD Hayes also added a custom-branded mightyTABLE to the booth. The printed wrap not only reinforced their branding, but also offered hidden storage space for supplies and boxes.