---
title: Michigan Hop Alliance Festival Tent
description: Example of a branded 10x20 canopy tent for the Michigan Hop Alliance. The team deploys the custom tent at summer and fall events to boost awareness and partnership opportunities.
---

[TentCraft Case Studies: How Brands Stand Out at Events ](https://tentcraft.com/case-study)

# [Michigan Hop Alliance Festival Tent](https://tentcraft.com/case-study/hop-alliance-festival-tent)

 Written by [Admin](https://tentcraft.com/case-study/author/admin) | Feb 1, 2025 3:45:37 AM

## A custom 10x20 pop-up tent made for craft beer festivals and events in Michigan.

Craft brewery events and beer festivals are huge in Michigan and you need something special to stand out amongst the crowd. Michigan Hop Alliance built a fully branded 10x20 pop-up tent to help with product awareness and events for the summer. By adding matching full tent walls, helps bring brand messaging forward along with giving the team some privacy and protection from weather elements.

[View full post](https://tentcraft.com/case-study/hop-alliance-festival-tent)

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