---
title: 10x10 Cube-Shaped Pop-Up Canopy Tent
description: Case study for Lays Potato Chips featuring a custom 10x10 pop-up event tent with a cube top and digital printing.
---

[TentCraft Case Studies: How Brands Stand Out at Events ](https://tentcraft.com/case-study)

# [10x10 Cube-Shaped Pop-Up Canopy Tent](https://tentcraft.com/case-study/lays-cube-tent)

 Written by [Admin](https://tentcraft.com/case-study/author/admin) | Feb 2, 2025 2:18:15 PM

## From Pop Up Tent to Pop-up Storefront

Notice anything different about this custom printed pop-up tent? Of course you do!

You might even be wondering if it’s a pop-up style tent, and the happy answer is yes. Built on the familiar MONARCHTENT framework, this kit features the easy, quick-to-set-up process of our traditional accordion-style frames, with an integrated, four billboard framework that adds considerable printable space. Lays Potato Chips was looking for more than just a traditional pop-up tent but still wanted an easy-to-setup pop up structure. The brand opted for a [10x10 canopy tent](https://www.tentcraft.com/sizes/10x10) layout with a unique cube design.

The activation, located in New York City, included a digital chip vending machine underneath it.

To ensure everything stayed in place, the brand relied on TentCraft's proprietary weighted footplates that allow **MONARCH**TENT to achieve its certified [pop-up tent wind rating](https://tentcraft.com/blog/pop-up-wind-ratings).

[View full post](https://tentcraft.com/case-study/lays-cube-tent)

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