Good Foods Pop-up Tasting Events

The good people at Good Foods were headed out on their Dip Into Summer tour, a tour that included ten events in eight cities from coast to coast between May and July. They needed a tent and event assets that reflected their brand, protected their products, and drew people in to experience all things Good Foods.

A leader in better-for-you dips and guacamoles, Good Foods creates convenient snacks and meal options that are made with real ingredients, free of preservatives and artificial flavors. And their branding reflects that fresh fun image.

We started by creating a pop-up tent for them, an original mightyTENT in Good Foods purple, splashed with veggies. They added a 3x7 media wall for hearty-duty signage that looked great outdoors and topped it off with a tasty-looking table cover.

It didn't take long for their brand fans to grow, which meant event more field marketing. As the sampling event calendar grew so did the Good Foods footprint. This time in the form of flags and an 8x10 media wall that encouraged engagement and photos.

The resulting setup has created some of our very favorite photo moments.