MONARCHTENT With Counter & Half Walls

Deadwords Brewing needed a heavy-duty pop-up tent for sampling at upcoming beer events.

The Orlando-based brewery had a unique brand and robust brand guidelines, so we were delighted when they gave us free reign to design a tent that met their needs. The only stipulations given were that we stuck to the brand guidelines and use a dark color for the base of the tent.

We love what our art team came up with for this design. They chose our 10x10 heavy-duty MONARCHTENT, complete with a custom backwall, half walls, and a counter for easy serving. The combination really worked, highlighting the most fun parts of their brand while standing head and shoulders over surrounding brewers using bland white tents. The tent was a hit, and Deadwords used it as a serving spot at both indoor and outdoor brewery events throughout the year.

Over a year later, Deadwords followed up to tell us they were just as happy as they were on day one, and that the tent was still going strong!