---
title: Persil’s Walmart Brand Experience Powered by TentCraft
description: TentCraft built Persil an immersive Walmart activation with custom MONARCHTENTs and branded flags, drawing shoppers in to experience the Persil difference.
---

[TentCraft Case Studies: How Brands Stand Out at Events ](https://tentcraft.com/case-study)

# [Persil’s Walmart Brand Experience Powered by TentCraft](https://tentcraft.com/case-study/persil-activation)

 Written by [Andrew Dodson](https://tentcraft.com/case-study/author/andrew-dodson) | Mar 7, 2025 5:43:14 PM

Persil, a high-performance European laundry detergent, is making waves in the U.S. market, but awareness among American shoppers remains low.

To introduce more consumers to Persil’s cleaning power, parent company Henkel launched a nationwide experiential activation outside Walmart stores. The goal was to capture the attention of shoppers before they even step inside, giving them a hands-on experience with Persil detergent.

To create an inviting, durable, and highly visible brand presence, TentCraft provided American-made:

**10x20 and 10x10 MONARCHTENTs:** Heavy-duty tents built to handle repeated setups across multiple locations.

**Custom-printed backwalls**: Vibrant, high-quality graphics that reinforced Persil’s premium branding.

**Branded feather flags**: Designed with Walmart co-branding to draw in foot traffic.

Henkel needed a mobile setup that was **tough enough to handle the demands of a multi-location tour**. With a **lifetime frame warranty **and** certified wind ratings**, MONARCHTENT gave them the confidence to activate anywhere.

The ability to fully customize branding elements also ensured Persil’s pop-up experience stood out in a busy retail environment.

Inside the tents, shoppers were invited to see, touch, and smell the Persil difference. With colorful washing stations and hands-on demos, the activation encouraged trial and brand loyalty, which is key to converting new customers.

The Persil Experiential Tour launched at Walmart stores across Florida and will continue through April 2025.

[View full post](https://tentcraft.com/case-study/persil-activation)

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