---
title: Spam Activation
description: SPAM had a strategy to make their product more popular in the continental United States and needed a custom printed pop-up tent to make it all come together. Click here to check out this project and see how it worked.
---

[TentCraft Case Studies: How Brands Stand Out at Events ](https://tentcraft.com/case-study)

# [Spam Activation](https://tentcraft.com/case-study/spam-activation)

 Written by [Admin](https://tentcraft.com/case-study/author/admin) | Feb 1, 2025 3:45:27 AM

Fun Fact: SPAM is 10x more popular in Hawaii than it is in the continental United States. Maybe true, maybe not, but just in case, the people at SPAM reached out to TentCraft to try and close the gap on the mainland. SPAM was conducting cooking exhibitions for patrons, showing the various ways to use SPAM. After the previous year’s tour they realized that the issue was that only the people in the first couple of rows could see the chef doing his thing. Solution? TentCraft created a hanging mirror that angled at 45 degrees, allowing people in rows 3+ to see his expertise! In addition to the mirror, we also provided a heavy-duty aluminum pop-up tent with wooden counter tops, half walls and custom hangers for the back wall.

[View full post](https://tentcraft.com/case-study/spam-activation)

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