Custom Truss Display for Milwaukee Tools at Safety Conference

The American Society of Safety Professionals (ASSP) Annual Safety Conference & Expo has been a cornerstone of the occupational safety and health industry for over 60 years. The event attracts safety professionals from around the globe, offering unparalleled opportunities for education, networking, and community building.


Milwaukee Tools, a leading name in the power tool industry, exhibited at this show and partnered with TentCraft to complete its standout 20x20 booth that embodied their commitment to safety, productivity, and innovation.

TentCraft designed a custom truss structure that not only highlighted Milwaukee’s products, such as personal protective equipment and ergonomic tools, but also reinforced the brand’s industrial vibe. The exposed truss, paired with strategically placed custom-printed soft goods, delivered a visually striking and cohesive brand experience that resonated with the audience.


The rest of Milwaukee’s booth included brand-matching red carpet, custom product displays, bar stool seating, and a large custom-branded display tower.

Milwaukee Tools Trade Show Booth

TentCraft can fabricate custom truss displays to fit both existing and new hardware. While the Milwaukee truss featured custom-printed soft goods installed within the truss interior, TentCraft also offers complete wraps that conceals the trussing, providing clients with options tailored to their needs.


While TentCraft has historically been recognized as an industry leader for custom tents and structures for outdoor events, the company has expanded its capabilities to include custom solutions for indoor events, such as trade shows. From SEG displays and event backdrops to media walls and more, TentCraft continues to evolve, delivering high-quality, custom solutions that help brands like Milwaukee Tools make a lasting impression at key industry events.

Responsive YouTube Video

Start Your Project