Jolly Time Popcorn's Pop-Up Sampling Tour
American classic, Jolly Time Popcorn celebrates it's 110th birthday this year. They have a long history of being known as the “Official Snack of Happiness" and to share that happiness they launched the Jolly Time News Happiness Tour.
The Jolly Time News Tour planned to crisscross the country attending events, giving out samples of their popcorn and spreading happiness wherever they went.
The Request
The Jolly Time Popcorn team needed a structure strong enough to pop up at event after event after event, while also displaying their iconic brand, the well-know red Jolly Time popcorn flag.
The Plan
Jolly Time planned to pop up (pun intended) at single-day events across the country. They had a perfect setup for popping popcorn, but they needed a tent to protect it. The tents had to be heavy-duty and easy enough that anyone could set them up but semi-permanent structures were out of the question. A tent in the MONARCH family was idea for their use case.
And there is one tent that would put their red flag head and shoulders above their competitors, a MONARCHSTOREFRONT. In fact, we could use color matching and custom printing to make the whole tent Jolly Time red!
The Results
And that's what we did! As well as creating a custom printed backwall.
Jolly Time opted for a 10x10 size which worked at every event they planned to attend but could also be paired with a media wall when they had more space to work with.
These cheerful tents started popping up at events in the fall of 2023 and everywhere they went, happiness followed.
Having hosted successful events throughout fall and winter, the Jolly Time Happiness tour is geared up for the summer season. Check out their schedule of upcoming events on their Instagram feed or at their website jollytime.com/happynews.
Spreading Happiness
