Customized Pop Up Tent for Odwalla “Road to Roots” Tour

Odwalla is a premium juice and smoothie brand that invests a lot of time and energy into sampling and event experiences to help introduce their brand to new consumers and partners. This customized tent is part of Odwalla’s “Road to Our Roots” tour that is traveling the U.S. with social media influencers and free samples. The mobile tour included the same van that is pictured on the printed back wall and represents the VW van that the 3 co-founders started the company out of.