Persil, a high-performance European laundry detergent, is making waves in the U.S. market, but awareness among American shoppers remains low.
To introduce more consumers to Persil’s cleaning power, parent company Henkel launched a nationwide experiential activation outside Walmart stores. The goal was to capture the attention of shoppers before they even step inside, giving them a hands-on experience with Persil detergent.
To create an inviting, durable, and highly visible brand presence, TentCraft provided American-made:
10x20 and 10x10 MONARCHTENTs: Heavy-duty tents built to handle repeated setups across multiple locations.
Custom-printed backwalls: Vibrant, high-quality graphics that reinforced Persil’s premium branding.
Branded feather flags: Designed with Walmart co-branding to draw in foot traffic.
Henkel needed a mobile setup that was tough enough to handle the demands of a multi-location tour. With a lifetime frame warranty and certified wind ratings, MONARCHTENT gave them the confidence to activate anywhere.
The ability to fully customize branding elements also ensured Persil’s pop-up experience stood out in a busy retail environment.
Inside the tents, shoppers were invited to see, touch, and smell the Persil difference. With colorful washing stations and hands-on demos, the activation encouraged trial and brand loyalty, which is key to converting new customers.
The Persil Experiential Tour launched at Walmart stores across Florida and will continue through April 2025.
