Summertime is when TentCraft shines.
And this year has been no different. From engaging activations at the GoPro Mountain Games in Vail, Colorado, to a handful of awesome custom tents for small businesses, we’ve been busy helping brands — both big and small — stand out at popular events across the country.
You’ll find some of our favorite activations below. If something catches your eye, make sure to send us a note. We’d love to help you out.
Dewalt Celebrates 100 Years
Power tool giant DEWALT celebrated 100 years of business by ringing the bell at the New York Stock Exchange and gifting contractors in the Big Apple with free tools.
The brand, owned by Stanley Black & Decker, activated with a custom DEWALT truck packed with power tools and other jobsite tool solutions, and a black-frame 10x10 heavy-duty MONARCHTENT pop-up canopy by TentCraft for additional branding and protection for their giveaway.
Big Brands at GoPro Mountain Games
We’ve worked with GoPro for the past decade and their custom truss structure never disappoints. The brand's flagship event — The GoPro Mountain Games — in Vail, Colorado, featured a handful of TentCraft clients, including Pacifco and Polaris.
We've helped beer brand Pacifico activate with a bevy of event footprints. At the GoPro Mountain Games, they included an 8x8 media wall for photos, alongside their custom-fabricated home for photo opportunities.
Sometimes you don't need a huge buildout to be effective at events like the GoPro Mountain Games. Polaris and GMC showed off new vehicles by setting up a custom MONARCHFLAG. Our MONARCHFLAG stands nearly 17 feet tall and features a printed base cover for a clean look.
Polaris also used its custom MONARCHSTALL — a quick-deploy solution perfect for sign-ups — at the GoPro Mountain Games.
GMC had a main activation at the GoPro games using a custom MONARCHSTOREFRONT pop-up canopy tent.
Liquid Death NASCAR Activation
Fast-growing beverage brand Liquid Death inked a deal in 2024 to become the official iced tea sponsor of NASCAR . They launched that parternship at a race in Chicago where attendees could grab a can of their iced tea from a casket.
TentCraft built the custom truss entrance and sampling station and worked with a partner fabrication shop to build custom ballasting block plates for it.
Custom Truss for Powerade
Sports beverage brand Powerade has been busy traveling to different sporting events with a custom, modular truss solution by TentCraft. Truss is versatile, allowing event activators to add engaging elements, like a game to grab a softball while exhibiting at the NCAA College Softball World Series.
Small Business Event Activations
TentCraft works with some of the world's most recognizable brands, as you can see above. But we also work with countless small businesses and organizations who are using our event assets for retail activations, vendor stands, and advocacy. these are some of our favorites from the summer.
River Street Dog Retail Tent
River Street Dog, a pet store in Elk Rapids, Michigan, nestled an 8x8 mightyTENT (our medium-duty pop-up canopy tent) between two building walls as a creative entrance into their store. We love how the colors of the tent work perfectly with the facade of the buildings.
Jack Creek Preserve Foundation mightyTENT
The Jack Creek Preserve Foundation is dedicated ot protecting wildlife and its habitat by educating youth in Montana about the importance of conservation. We think this is the perfect example of an inviting, custom pop-up tent to put up at community events to educate about your nonprofit oganization.
Farmers Market Tent for Ponte Vedra Olive Oil
Serious farmers market vendors trust TentCraft because they need a reliable pop-up tent that looks REALLY good and stands up to unpredictable weather. Ponte Vedra Olive Oil in Jacksonville, Florida, knocked it out of the park with a 10x10 mightyTENT and a pair of front counters with a half wall to create a beautiful vendor stand.
Transform Your Event Presence
It's not too late to start thinking about your next event activation. If you want your brand to shine, let's start a conversation and design a footprint that stands out and drive results.
