Experiential Marketing Fabricators: Creating a Giant Christmas Present for Cricut Brand Activation

An agency partner was working with the team at Cricut to create a pop-up holiday experience outside of The Grove in Los Angeles. The goal was to create an experiential retail structure that looked like a giant Christmas present. Within the structure, there would be gift wrapping and Cricut product demos.

The sketches were translated into an industrial rendering, where we proposed using lightweight box truss to create the framework. Our digital printing, precision cutting and sewing capabilities were a perfect fit for the custom soft goods as well.