When you think about customizing a pop-up tent, the canopy usually gets all the attention. But the frame matters too. One of the most popular upgrades we offer is a black powder-coated frame. It’s a small detail that can make a big difference in how your setup looks.
Whether you’re heading to a food festival, product launch, or brand activation, a black frame adds a modern, professional finish that ties everything together. Below are some of our favorite tents with black frames, plus tips from our sales team on when it makes sense to choose this option—and when it might not.
Black Frame Brewery Tent for Copper Brothel Brewery
When black is in your brand colors (and the primary color of your canopy!) you can't go wrong with a black frame. That was the case with Copper Brothel Brewery, a family-owned brewery based in Sonoita, Arizona.
Custom Black Frame Tent for Hochstadter's Slow & Low
This custom MONARCHSTOREFRONT for Hochstadter's Slow & Slow mimics the modern branding found on their popular whiskey bottle, which meant the black frame was a must.
10x20 Black Frame MONARCHTENT for XPEL
This custom MONARCHTENT for XPEL features a black powder-coated frame that complements their sleek, high-performance branding. For a company focused on protecting and enhancing the look of luxury vehicles, the black frame adds a polished, professional finish that aligns with the premium image they bring to every event.
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10x20 MONARCHTENT for Amazon Prime Video: The Terminal List
It's not too difficult to figure out why Amazon Prime Video needed a blacked-out custom pop-up tent for promoting their show, "The Terminal List."
Black Frame Pop-Up Tent for Ford
The black frame on this 10x10 MONARCHTENT perfectly complemented the black stripes in the canopy and wall branding, in addition to the black counters.
10x10 mightyTENT for Haunted House Promotion
If you're promoting a haunted house, there's a good chance black is in your brand colors.
Polished Black Frame Pop-Up Tent for Kawasaki
Talk about clean: This 10x10 MONARCHTENT for Kawasaki looked incredible for a special motorcycle-related activation.
When Do We Recommend a Black Frame?
Our sales team shared a few general rules of thumb when helping customers decide:
- If your canopy is black or dark-colored – A black frame completes the look.
- If your brand’s aesthetic leans sleek or modern – It’s worth asking about.
- If you’re planning for high-traffic or multi-use events – The frame hides wear better.
IMPORTANT: If you’re adding counters or half-walls, We might steer you back to silver. The clamps for these accessories can rub against the frame and can show wear more easily.
“Any time a customer has black in their branding, I always bring it up as an option. It’s one of those little things that really pulls the whole setup together.” — Jenn Hodges, TentCraft Inside Sales Representative.
Ready to explore a black frame pop-up tent? Reach out today.