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20X20 Event Tent for DISH Country Music Sponsorship

20X20 Event Tent for DISH Country Music Sponsorship

Custom 20X20 Tent for Dish Music Festival Experience


Products included:

DISH had launched a strategic partnership with Country Music Festivals around the nation. They would be launching an original series called HomeTown to tell the stories behind many of country music biggest singer and songwriters. Their goal was to transform a 20x20 footprint into a HomeTown Lounge experience for festival attendees.

The TentCraft team worked with DISH Network's experiential agency partner to help bring the lounge to life. Because of unpredictable weather, the team wanted an engineered structure to ensure safety. The 20X20 Future Trac model fit the requirements and would serve as the framework. From there it was customizing with print, props, accessories and integrating technology to bring the experience to life.

The HomeTown lounge traveled to numerous country music festivals like Seven Peaks and Faster Horses. The mobile event setup also became part of college football tailgate events. Learn more about our capabilities as an