Even if you work out every day, you’re still going to appreciate something lightweight when it comes to packing up your gear for a tradeshow. Fit Body Boot Camp needed just that – a show-stopping custom pop-up tent that could be easily packed up and carried in and out of events. And why tell ‘em what you do when you can show ‘em? They kept their canopy and half height side walls on brand, yet simple. The back wall was their billboard, printed with a huge 10’ wide photograph to really tell their story.