We hear it all the time; “we need something more interesting than a pop-up tent.” Welcome to the club friends. Our club. Customizing the heck out of a pop-up tent is our jam, so when Wella came at us with a similar ask, we were delighted to get designing. This traveling storefront came equipped with a flooring solution, custom metal walls to enclose their setup and provide plenty of space for a TV, a mirror and large-format photos. The final touch was a collapsible counter to give this mobile storefront the feel of an authentic shopping experience.
