Show Up Ready for Life Time's 2027 Sea Otter Classic

Cyclists rely on the right gear. So do the brands that show up for them.

TentCraft brings custom event spaces together with branded soft goods, carefully curated structure systems, and hands-on support services.

Our in-house, US-based production expertise helps brands move faster, show up confidently, and make more of every square foot.

At the Sea Otter Classic, our work supports leading names across the cycling industry, including Giant, Shimano, Thule, ALSO., Wove, Formula 100 and so many more.

Shimano Truss and MONARCHTENT Activation Footprint

Trusted by cycling and active-lifestyle event professionals from:

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Thule Larger Logo
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Giant Logo (300 x 250 px)
ALSO Ride Logo

This Year's Sea Otter Activation Walkthroughs

Vittoria Pop Up Tent Activation at Sea Otter by TentCraft

Why Cycling and Active-Lifestyle Brands Choose TentCraft

Proven at Sea Otter

From pop-up tents to large branded truss environments, TentCraft supported 30+ cycling brands this past year alone with custom event spaces built for heavy traffic, changing conditions, and high visibility.

Purpose-Built Lineup of Solutions for Active-Lifestyle Brands

We help you curate the right combination of structures, displays, and branded soft goods for your footprint, goals, product sizes, and other event-day demands.

A Partner Who Knows the Process

Your team works with a dedicated TentCraft expert who helps manage timelines, customization, sourcing, and logistics from planning through delivery.

More Support, Less Event-Day Stress

Rental options and install-and-dismantle services help teams control costs, simplify setup, and stay focused on the event.

Explore Our Curated Product Line-up Specifically Designed For Outdoor Event Pros

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Custom Pop-Up Canopy Tents (Most Popular)

Explore our mightyTENT and MONARCHTENT pop-up tent systems:

  • Unique canopy silhouettes guaranteed to stand out

  • Wind certified and warrantied

  • Fast turnarounds (3-5 days)

Explore Custom Pop-Up Options
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Branded Frame Tents (Semi-Permanent)

Available in both square and rectangular footprints in over 10 different sizes.

  • Hot-air welded for waterproof seal

  • Tool-free setup

  • Fast turnarounds 5-7 days

Explore Frame Tents
Shimano 20x40 Custom Truss Structures With Cycling Displays and mobile trailer

Custom Event Truss Structures

Aluminum truss-framed structures with custom soft goods, walls, and mounts.

  • Modular design supports custom sizes & shapes

  • Available as purchase or rental

  • Engineering stamps availabe

See Custom Truss Tents & Structures
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Branded Geodesic Event Domes

Lightweight aluminum event domes offer a unique outdoor retail footprint.

  • Tool-free setup for your teams

  • Multiple door & window options

  • Ample Shade and eye catching silhouette.

Learn More About Our Event Domes
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GYBE - Branded Inflatable Tents

Available in four sizes and with a handful of accessories to complete your activation.

  • No continuous fan once blown up

  • Sets up in as little as 5 minutes

  • Matching inflatable furniture also available

See Our Custom Inflatable Tent Options
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Flags, Backdrops & Media Walls

Explore a wide range of signage, backdrops, products displays, & media walls.

  • Portable frame systems that support quick setup

  • Work seamlessly between indoor & outdoor events

  • Perfect branding, display, and education assets

Find The Right Signage For Your Sea Otter Activation

See More Cycling and Sea Otter Content

A Partner-Driven Process from Concept to Activation

1. Talk to Your Dedicated TentCraft Representative

Every activation begins with a conversation. Your dedicated rep works with your team to understand your vision, customization needs, and event requirements.

2. Collaborative Design & Engineering

Your rep works with our design, engineering, production, and client services teams to turn your ideas into practical, manufacturable solutions—refining the concept until your team approves the final design.

3. Precision Manufacturing

Once approved, your project moves into print and production. Our teams coordinate build complexity and timelines to ensure your products are completed with quality and delivered on schedule.

4. Logistics & Client Services Through Delivery

Your rep and client services team coordinate shipping, multi-location orders, and strict event deadlines so everything arrives as planned and your team can focus on execution.

Connect With The TentCraft Reps That Travel To Sea Otter Each Year

Damman_Steve

Steve Damman

sdamman@tentcraft.com

(231) 346-8696

Kendzicky_Kyle

Kyle Kendzicky

kyle@tentcraft.com

(231) 346-8646

Lovik_Bob

Bob Lovik

blovik@tentcraft.com

(231) 346-8745

Let's Get Your Activation Project Underway!