Privacy Policy

TentCraft Privacy Policy

(Last Updated: Jan. 30, 2025)

TentCraft and its related services and products (the “Website”) are owned and operated by TentCraft (“TentCraft,” “we,” “our,” or “us”). We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit or interact with our Website.

By using our Website, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with any part of this policy, please do not use our Website.

1. Information We Collect

We may collect the following types of personal information:

• Identifiers: First and last name, email address, mailing address, phone number, IP address.

• Account & Payment Information: Account details, order history, payment details (processed via third-party payment processors like Stripe).

• Device & Browsing Information: Data collected through cookies, pixel tags, web beacons, or analytics tools such as Google Analytics.

• Usage Information: Information about how you interact with our Website, including pages visited, time spent, and preferences.

• Marketing & Communication Data: Your preferences in receiving marketing from us, as well as communications you send to us.

• Other Information: Any other personal data you voluntarily submit through contact forms, surveys, or other Website features.

We collect this data through various channels, including direct interactions (e.g., forms), automated technologies (e.g., cookies), and third-party sources.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To provide and improve our Website – Ensure proper functionality, personalize content, and optimize user experience.

• To process transactions – Fulfill orders, process payments, and provide customer support.

• To communicate with you – Send updates about orders, respond to inquiries, and provide relevant marketing messages (you may opt out anytime).

• For security & fraud prevention – Detect, prevent, and respond to security incidents and fraudulent activities.

• To comply with legal obligations – Respond to legal requests, enforce agreements, and protect rights.

We do not sell your personal information.

3. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to analyze trends, administer the Website, track user movements, and gather demographic information.

• Essential Cookies – Required for core functionality.

• Analytics Cookies – Used to understand Website usage (Google Analytics).

• Advertising Cookies – Used for targeted advertising (Google Ads, Meta).

Your Choices

You can manage your cookie preferences through your browser settings. To opt out of personalized advertising, visit:

• Google Ad Preferences: https://adssettings.google.com

• Network Advertising Initiative: http://www.networkadvertising.org/choices

4. How We Share Your Information

We only share personal data in the following circumstances:

• With service providers – We use third parties (e.g., payment processors, email platforms) to provide services.

• For legal reasons – If required by law, court order, or to prevent fraud or security threats.

• During business transfers – If we sell or merge parts of our business, your data may be transferred.

Third-Party Providers

We use third-party providers, including:

• Stripe (Payment Processing) – https://stripe.com/privacy

• Google Analytics (Website Analytics) – https://policies.google.com/privacy

These providers have their own privacy policies, and we encourage you to review them.

5. Your Privacy Rights

For California Residents (CCPA & CPRA Compliance)

Under California law, you have the right to:

• Request access to personal data collected about you.
• Request deletion of your personal data.
• Opt out of data sharing for targeted advertising.

To exercise your rights, contact us at info@tentcraft.com.

For EU Residents (GDPR Compliance)

If you are in the European Economic Area (EEA), you have the right to:

• Access, correct, or delete your data.
• Restrict or object to data processing.
• Withdraw consent at any time.

To make a GDPR-related request, email info@tentcraft.com.

6. How We Protect Your Information

We take security seriously and implement industry-standard measures to protect your personal data, including:

• Encryption – Secure Sockets Layer (SSL) encryption for data transmission.

• Access Control – Restricted access to personal data.

• Data Minimization – Collecting only the necessary information.

Despite these efforts, no system is 100% secure. You are responsible for safeguarding your account credentials.

7. Data Retention

We retain personal data for as long as necessary for legitimate business purposes, including:

• Order fulfillment & legal compliance (e.g., tax, accounting).

• Security and fraud prevention.

• Marketing (until you opt out).

Once data is no longer needed, we securely delete or anonymize it.

8. Children’s Privacy (COPPA Compliance)

Our Website is not intended for children under 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us at info@tentcraft.com, and we will take steps to delete it.

9. International Data Transfers

If you are accessing our Website outside the U.S., you acknowledge that your data will be transferred and processed in the United States. We take measures to ensure international data transfers comply with applicable laws.

10. Updates to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will update the “Last Updated” date at the top of this page. We encourage you to review this policy periodically.

If we make significant changes, we will notify you via email or a Website notice.

11. Contact Us

If you have questions about this Privacy Policy or your data rights, contact us at:

📧 Email: info@tentcraft.com

📍 Mailing Address: TentCraft, 2662 Cass Road; Traverse City, MI 48684

📞 Phone: 1-800-950-4553