Inflatable tents give brands a lightweight, visually distinctive way to create sampling spaces, retail product displays and outdoor event environments.
Our customers keep telling us that the the style and silhouette make our inflatable tents especially good at matching the tone or the 'vibe' of high energy athletic events, motor sport activations, active-lifestyle sponsorships, and music festivals.
The examples below are meant to shine nine ways companies have used custom inflatable structures to support different activation goals.
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Recommended Resource: Inflatable Tents vs. Pop-Up Tents: Which Event Tent Fits Your Use Case Best?
The 9 Best Inflatable Tent Designs From Brand and Agency Activations
1. Waterloo's Inflatable 10'x10' Tents Makes Beverage Sampling a High Energy Experience
Waterloo Sparkling Water uses a connected pair of 10'x10' custom inflatable GYBE tents to create a bright, high-energy sampling environment at music festivals, athletic events, and other busy outdoor gatherings.
Activation Purpose: Create a fast-moving beverage sampling experience that gives attendees easy access to cold product while reinforcing Waterloo’s energetic, premium brand identity.
Inflatable Tent Configuration: Two custom 10’x10’ GYBE tents connected by a fusion panel, with printed roofs, bold magenta interior panels, branded walls, and an open front-facing layout
Notable Design Feature: The connected footprint creates enough covered space for staff, product back stock, coolers, and added event energy, including a DJ, while large ice-filled bins positioned out front keep samples within easy reach
Why It Worked: The curved inflatable structures gave Waterloo a more distinctive presence than a standard pop-up tent, while the lightweight, backpack-portable design made the setup easier for regional field teams to transport and manage. The open layout supported quick guest interactions without requiring attendees to enter the booth, creating a sampling experience that felt more like a branded outdoor party than a traditional product table.
Read the full case study here:How Waterloo Created a Grab-and-Go Sampling Experience Built for High-Energy Events
2. NBC Sports Bay Area: An Inflatable Tent for Fan Engagement
NBC Sports Bay Area created a fan-facing activation in Willie Mays Plaza outside Oracle Park to promote its show, Say Hey Tuesday. Positioned near the home of the San Francisco Giants, the setup gave the network a branded presence where fans were already gathering before the game.
Activation Purpose: Promote Say Hey Tuesday and connect with Giants fans outside the ballpark
Inflatable Tent Setup: One custom 10’x10’ GYBE inflatable tent with branded walls and NBC Sports graphics
Notable Design Choice: The tent featured the recognizable Peacock logo across its canopy and walls, while branded shark fin flags extended the activation’s visibility beyond the footprint
What the Setup Accomplished: The compact tent created a defined space for the promotion, while the flags helped the NBC Sports branding stand out across the busy plaza and draw attention from fans approaching the activation
3. Volkswagen: An Inflatable Tent for Ride and Drive Vehicle Displays
Volkswagen used a custom inflatable tent to create a defined display space for dealership activations and ride-and-drive events. The large open structure helped frame featured vehicles while keeping the experience approachable for attendees moving through the activation.
Activation Purpose: Draw attention to Volkswagen vehicle models during dealership events, ride and drives, and promotional activations
Inflatable Tent Setup: One custom 17’x17’ GYBE inflatable tent used as an open vehicle display structure
Notable Design Choice: The large dome-like footprint created a bold branded frame around the vehicles while maintaining open access and clear sightlines from multiple angles
What the Setup Accomplished: The inflatable tent gave Volkswagen a head-turning display space that helped the vehicles stand out without enclosing them. Its larger footprint made it well suited for showcasing multiple models or creating a more substantial branded presence, while the portable inflatable design kept the setup more manageable than a traditional large-scale structure.
4. Nissan: A Small Inflatable Tent for Vehicle Displays
Nissan used a custom inflatable tent to create a simple information kiosk alongside a featured Nissan Frontier. The open structure gave event attendees a clear place to learn more about the vehicle without separating the booth from the display.
Activation Purpose: Showcase the Nissan Frontier and give attendees a dedicated place to explore product information
Inflatable Tent Setup: One open-sided custom GYBE inflatable tent positioned beside the vehicle, with a branded information counter centered beneath the canopy
What the Setup Accomplished: The compact footprint helped define the Nissan display without enclosing it, allowing the vehicle to remain the visual focus while giving staff and attendees a clear place to connect and learn more
5. ArcticFXGraphics: Layered Inflatable Tents for a High-Impact Product Display
ArcticFXGraphics used multiple inflatable tents to create a visually layered activation that reflected the company’s bold approach to custom snowmobile graphics. The mix of tent sizes, colors, and branding helped the display stand out across a busy outdoor event footprint.
Activation Purpose: Showcase custom-wrapped snowmobiles and reinforce ArcticFXGraphics’ reputation for bold, highly visible designs
Inflatable Tent Setup: Multiple open-sided GYBE inflatable tents in different sizes and colorways, positioned throughout the footprint alongside snowmobiles, branded flags, and event games
Notable Design Choice: The varied tent sizes and contrasting red, blue, and black graphics created depth across the activation while tying the structures back to the styling of the featured snowmobiles
What the Setup Accomplished: The layered layout gave ArcticFXGraphics multiple branded focal points instead of relying on a single central tent, helping the activation feel larger, more dynamic, and visually consistent with the company’s custom graphics work
6. Neon Wave: A Winter-Ready Inflatable Tent for Mountainside Brand Engagement
Neon Wave used a custom inflatable tent at the base of a ski mountain to create a visible brand touchpoint during A Day for Jake, an event celebrating the legacy of snowboarding pioneer Jake Burton Carpenter. The setup gave the surf-and-snow retailer a practical place to connect with attendees in an environment closely aligned with its brand.
Activation Purpose: Engage skiers and snowboarders while supporting a mountain event tied to snowboarding culture
Inflatable Tent Setup: One custom 13’x13’ GYBE inflatable tent with a printed canopy, branded back wall, and matching rectangle flag
Notable Design Choice: The colorful mountain-inspired graphics gave the structure dimension and helped it stand out against the snowy surroundings, while the matching flag extended the branding above the footprint
What the Setup Accomplished: The tent created an eye-catching, weather-ready home base for the NeonWave team without adding unnecessary setup complexity. Its open layout kept the activation approachable, while the back wall provided a strong branded backdrop for staff, products, and event interactions.
7. Pop-Tarts: An Inflatable Tent for a Nationwide Summer Campaign
Pop-Tarts used a custom inflatable tent as part of the brand environment supporting its 50th-birthday Crazy Good Summer campaign. The campaign paired free concerts, artist appearances, giveaways, and social content with a bright event presence designed to feel consistent across different promotional touchpoints.
Activation Purpose: Support Pop-Tarts’ 50th-birthday campaign with a recognizable branded space for summer events and fan engagement
Inflatable Tent Setup: One custom GYBE inflatable tent with a fully printed blue canopy, large interior wall graphics, and an open front entrance
Notable Design Choice: The tent carried the campaign’s “Crazy Good Summer 50th Birthday Bash” branding across both the exterior and interior, while an adjacent step-and-repeat extended the visual identity beyond the structure
What the Setup Accomplished: The fully branded environment gave Pop-Tarts a portable campaign asset that could reinforce the same look and message wherever the summer promotion appeared. The enclosed walls also created a more immersive backdrop for guest interactions, product distribution, or campaign content than an open canopy alone.
8. ReST: Inflatable Tents for an Immersive Product Demo
ReST used two custom inflatable tents to turn its adjustable smart mattresses into a hands-on “Nap Zone.” Rather than displaying the product on an open show floor, the brand placed each mattress inside its own defined environment where attendees could see and experience the product more directly.
Activation Purpose: Give attendees an inviting space to explore ReST’s smart mattress technology and experience the product firsthand
Inflatable Tent Setup: Two custom 10’x10’ GYBE inflatable tents with sidewalls, each housing a queen-sized ReST mattress
Notable Design Choice: The matching tents created two dedicated sleep environments, while the dark interior graphics and prominent “Ultimate Sleep Experience” messaging reinforced the product’s comfort and recovery positioning
What the Setup Accomplished: The paired “Nap Zone” transformed a standard mattress display into a more immersive product demonstration. The tents helped define the experience, create visual separation from the surrounding event, and give attendees a clearer invitation to stop, step inside, and engage with the product.
9. GEICO: A Large Inflatable Tent for a Portable Experiential Activation
GEICO used a custom 13’x13’ GYBE inflatable tent to create a large experiential footprint without relying on a heavy or difficult-to-transport event setup. Paired with a full set of branded accessories, the activation gave the company a highly visible presence while remaining easy to move, deploy, and repack.
Activation Purpose: Create a large, highly visible experiential activation that could support staff interaction, branded games, and attendee engagement
Inflatable Tent Setup: One custom 13’x13’ GYBE inflatable tent with visors paired with printed table covers, iPad stands, pop-up banners, A-frame signage, and tall printed event flags
Notable Design Choice: The large inflatable canopy established the main branded environment, while the surrounding accessories extended the footprint and helped GEICO create multiple guest touchpoints around the activation
What the Setup Accomplished: The 13’x13’ GYBE gave GEICO the larger event presence it wanted without sacrificing portability. The result was a bold, full-footprint activation that looked substantial on-site but could still pack down much smaller than a more traditional large-scale setup.
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