How Thule Built a Multi-Zone Outdoor Showroom That Made a Diverse Product Lineup Easier to Explore

Hybrid media walls are like peanut butter and jelly sandwiches. Two great things come together to make something that is greater than the sum of its parts.
Combine truss and arched media walls for a conference booth that wraps your space in branding or pair a traditional media wall with an arched media wall to create an open and dynamic footprint.

ALSO brought its e-bikes to Sea Otter 2026 with a product demo space designed for bike displays, guest conversations, and test spins.
Activation Type: Concession, Food, & Beverage Tents Waterloo Sparkling Water shows up where people are ready for something cold, refreshing, and ...