Key Takeaways:
Beaver Creek relies on TentCraft’s MONARCHTENT to deliver safe, professional, mobile, and adaptable outdoor spaces across winter operations, summer events, and world-class competitions.
Premium mountain experiences demand consistency, even when weather, seasons, and programming constantly change.
Pop-up tents are essential four-season infrastructure, supporting daily operations, guest services, and major events as opposed to temporary stopgaps.
Wind ratings and engineer-informed ballasting are critical at elevation, where unpredictable gusts and extreme weather create safety and liability concerns.
Durability alone isn’t enough. Pop-up tent structures must visually align with a resort’s premium brand and guest expectations.
The Challenges Ski Resorts Face When Creating Premium Experiences in Variable Conditions
| Ski Resort Challenges | What’s Required on the Mountain | Proven Solution |
| Delivering polished events in unpredictable weather in every season | Structures that perform through wind, snow, sun, and storms without looking temporary | Heavy-duty, four-season pop-up tents engineered for alpine environments |
| Rapidly changing event footprints and schedules | Fast deployment, easy relocation, and flexibility as programming evolves | Modular pop-up tent systems that adapt across venues, days, and use cases |
| Managing safety and liability at elevation | Predictable performance in gusting, channelized mountain winds | Certified wind ratings paired with proper ballasting for snow and mixed surfaces |
| Maintaining brand standards during high-visibility events | Mobile structures that look intentional, premium, and on-brand | Clean architectural profiles with high-tension canopies and custom graphics |
| Supporting multiple event types with rapid deployment | Infrastructure that works for races, concerts, festivals, and daily activations | One robust tent system designed for repeated use across seasons and event formats |
Event & Operations Infrastructure Must Be Professional in Appearance and Battled-Tested for All Weather Conditions
Storm cycles, temperature swings, and fast-changing weather are part of life at elevation, but they don’t excuse anything that feels temporary or unintentional.
Well-respected resorts, like Beaver Creek, are known for delivering a refined mountain experience in the heart of the Rockies. They understand that to meet the high expectations of their guests, they have to be prepared for the above types of variability year-round while still presenting a premium environment across the village, slopes, trails, and event spaces.
Afterall, guests aren’t paying for good enough. They’re paying for a "one-of-a-kind mountain escape", where even small moments matter.
A daily winter ritual like complimentary freshly baked cookies at 3:00 p.m., or a summer concert in the village plaza needs to reflect the same philosophy: Thoughtful, elevated, guest-first experiences.
When expectations are this high, every operational detail has to perform, no matter what the season delivers.
A Pop-Up Tent System Needs to Support Many Resort Use Cases
To deliver consistency outdoors, ski resorts rely heavily on pop-up tents to remain mobile and adaptable as conditions and programming change throughout the year.
In winter, tents support snow operations, cold-weather guest services, and large-scale sporting events.
In summer, the same infrastructure supports festivals, races, concerts, and busy tourism weekends. Across all seasons, these structures must perform in high-traffic areas exposed to wind, sun, snow, rain, and temperature extremes.
Across Beaver Creek’s year-round operations, their custom pop-up tents support many use cases including:
-
Outdoor bars and hospitality stations
-
Ski school and summer program check-in
-
Event merchandise and sponsor activations
-
Ski patrol and summer safety operations
-
Concert and event ticketing
-
Ice rink, festival, and village entry points
And each use case demands reliability, speed, and a professional appearance.
Those expectations rise even higher during major events. In the winter, for example, Beaver Creek hosts internationally recognized competitions like the Birds of Prey ski race, drawing the world’s fastest skiers and a global audience.
And on the world stage, these pop-up tents can’t look like an afterthought or struggle when conditions shift. They need to provide shelter, organize guest flow, and showcase premium branding without ever interrupting the experience.
For resorts operating at this level, pop-up tents are mission-critical tools.
Recommended Reading: How to Choose the Best Custom Tents for Snowsport Events: Your Questions Answered
Why Beaver Creek Chose TentCraft’s MONARCHTENT
When Beaver Creek evaluated pop-up tent solutions, they weren’t looking for a winter-only product. They needed a solution that could perform across every season, in every condition, without compromising safety or aesthetics.
Any structure brought onto the mountain had to handle alpine winters, high-altitude summers, and constant deployment and redeployment throughout the year, while still aligning with the resort’s premium brand.
That combination is where TentCraft is uniquely positioned.
The MONARCHTENT is TentCraft’s most robust pop-up structure, built for repeated use in harsh outdoor conditions. Reinforced aluminum frames, commercial-grade materials, and precision-fit components make it ideal for resorts that rely on their tent fleet day after day, season after season.
See product specs and options for the Heavy-Duty MONARCHTENT.
Built for Demanding Environments, Not Just Fair-Weather Use
TentCraft specializes in event activations in demanding outdoor environments, including snow sports venues, endurance races, and large-scale outdoor festivals across North America. Unlike lightweight promotional canopies, the MONARCHTENT was engineered for environments where weather is unpredictable and failure isn’t an option.
For Beaver Creek, their tents needed to deploy quickly, adapt as programming changed, and remain stable through:
-
Snowstorms and subzero mornings
-
High-altitude sun and UV exposure
-
Afternoon thunderstorms and gusting winds
-
Long multi-day events and daily operations
One solution for every season.
They Come With Certified Wind Ratings and Ballasting Recommendations
One of the most important factors in Beaver Creek’s decision was TentCraft’s approach to wind ratings and anchoring. Wind behaves differently at elevation, gusting unpredictably through villages and base areas. In these conditions, vague durability claims aren’t enough.
TentCraft pairs certified wind ratings with ballasting solutions designed for hardpack snow and mixed winter surfaces.
The result: safer setups, cleaner installations, and fewer compromises.
Recommended reading:
Why Wind Ratings Matter When Choosing a Pop-Up Canopy Tent
The 5 Best Ways to Anchor a Canopy for High Winds (Whether on Sand and Soil or Concrete)
Match Premium Experiences, Visually and Functionally
Beaver Creek’s brand is built on refinement and consistency.
Mobile tent structures still needed to look intentional within the village and event footprint.
The MONARCHTENT’s clean lines, high-tension canopy, and custom graphics allowed the resort to maintain a cohesive, elevated look across every use case, supporting hospitality, wayfinding, and guest engagement without ever feeling out of place.
MONARCHTENT Sizes and Accessories Selected by Beaver Creek
To support a wide range of multi-use needs, Beaver Creek invested in multiple sizes:
-
5×10 for narrow footprints and controlled access
-
10×10 for ski school, ticketing, and guest services
-
10×20 for hospitality, merchandise, and mobile bars
Select tents were also equipped with heating and lighting accessories to extend usability during cold mornings, evening events, and stormy days.
Ready to Elevate Your Resort Experience?
If you’re a destination resort looking for the best of the best in heavy-duty canopy tents that are built for winter, summer, and everything in-between, reach out to TentCraft for a custom quote and free design.
*Photos by Chris Kendig and the Vail Valley Foundation